AMC Theatres Goes Local with New PPC Marketing Strategy

In 2015, the movie industry reported a record setting $11 + billion in world-wide ticket sales. According to the Fool.com article entitled A 2016 Outlook for the Movie Theater Industry, The U.S. theater industry is controlled by three main companies Cinemark Holdings , Regal Entertainment and AMC Entertainment. However, in the PPC Marketing world, which can sometimes act as a “barometer” of company marketing vision, only one of these industry titans is starting to learn… read more →