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Over the years, PPC Marketing has evolved quite expeditiously in pretty much every aspect of it's existence. We have witnessed changes in algorithms, matching options, targeting, social influence, etc... which have literally forced all PPC Marketers to be more vigilant when it comes to getting the best bang for their client's BUCK. However, one of the oldest and most basic elements of PPC has not changed and that is identifying with how people are searching for things online. In this post, I will discuss the importance of Situational Searching and how marketers and well as their clients need to gain

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