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Insurance Industry in PPC Marketing. Unless you have been hiding under a rock for the past 10 years, it’s almost impossible not to hear or see an Insurance commercial during the day or evening. However, what we may not recognize is the fact that some of these Insurance Companies apparently are “all over the place” when it comes to where decide to allocate those astronomical Advertising dollars. In this post, we will be focusing on Continue....
Competitive Reviews, insurance, insurance company marketing, PPC Business, PPC News  , , ,
PPC Marketing has established itself as a multi-faceted platform with various benefits that go well beyond that are driving sales and revenue. The one strategy can make a profound influence (especially in this political environment) is “Reputation Management“. However, it appears that with all of the millions and billions of dollars being used to thwart Donald Trump in his rise to win the nomination within the Republican Party, the strategists of the GOP are putting Continue....
PPC News, Presidential Election  , ,
For many of us, PPC is perceived and utilized as a fast and sometimes cost efficient way to drive qualified visitors and conversions to a advertiser’s website. Many PPC agencies and Freelancers spend their time optimizing and strategizing around improving conversions and improving ROI%. However, over the years PPC has evolved itself not only in traditional uses, but also has established itself as a multi-faceted platform that has been used to protect company/personal reputations, defending Continue....
PPC Business, PPC News, PPC Strategy  ,
If you are following the Presidential Election (or maybe not) you know its quite obvious that the entire Republican Party not only does not like Democratic Party, they despise front-runner Hillary Clinton on pretty much everything. However, what you probably didn’t know is that from a PPC Marketing perspective, it is even more polarizing and rather confusing to see an actual similarity. After doing some very quick research (with the help from SpyFu.com), I chose Continue....
Politics, PPC News, Presidential Election  , ,
What would you say if I told that you these (2) two companies have spent roughly only 0.0072% of their advertising dollars in Google Adwords since the 2013. Well, its true. FanDuel and DraftKings have spent over $250 million across TV, Radio and Internet Ads this year alone. Now, as someone who is a Fan of Fantasy Sports and PPC Marketing, it was a No-brainer for me to investigate what these companies are doing in Continue....
PPC News
I have seen so many horror stories when it comes to PPC Management. Whether it’s advertisers flying blind with their ad budgets or the common event of not knowing that their ads are being shown with irrelevant terms, their should always 100% transparency between the agency and the client. Furthermore, there needs to be more HONESTY on behalf of the PPC Agency. In this post, I will talk about a few areas of the Agency/Client Continue....
PPC News
Over the years, PPC Marketing has evolved quite expeditiously in pretty much every aspect of it’s existence. We have witnessed changes in algorithms, matching options, targeting, social influence, etc… which have literally forced all PPC Marketers to be more vigilant when it comes to getting the best bang for their client’s BUCK. However, one of the oldest and most basic elements of PPC has not changed and that is identifying with how people are searching Continue....
PPC Keyword Research, PPC News  , ,
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