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When I ask prospects or clients if they are tracking phone calls from their website, they often tell me they are not, never thought of it or “I guess we could look at our records from the phone company”. To make things worse, nowadays trying to make sense of attribution and storytelling to the client on performance has become an analytical nightmare. In this post, I will discuss the many benefits of Call Tracking and Continue....
Call Tracking, PPC News, Web Anaytics  , ,
Have you ever heard this joke before? A Financial Planner and PPC Marketer walk into a bar… Probably not. However, the strategies provided to their respected clients would be quite similar. If there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification…  and a lot of it. Startups typically have very limited advertising budgets so they have to account for every penny they spend. In this article, Continue....
PPC News, PPC Strategy, Startups  , ,
As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate successes and failures that the client can understand. That is why storytelling is just as important now than it was when we are in Kindergarten when Continue....
Marketing, PPC News, PPC Strategy  ,
As someone who has been fortunate enough to be a part both the Startup and Digital Agency World, it pains me to witness the many recurring mistakes that are happening by bringing these two worlds together. The Agency wants the business and the Startup wants the best and smartest people to “grow their baby”. It all sounds like a “no-brainer’ right? Well, this perfect situation can sometimes be clouded by one of the most bastardized Continue....
PPC News, PPC Strategy, Startups  ,
It’s becoming quite apparent that the Startup world is experiencing a slowdown and there appears to be no quick-end in site, unless you scrap everything your doing and start over. According to many articles from very reputable news sites around the web, the common issue at hand is the lack of funding coming from Venture Capital Firms. In addition, due to this shift in funding, Startups are now forced to change their thinking on how Continue....
Facebook Ads, PPC Business, PPC News, Startups  , ,
Don’t get me wrong, Google Grants is an amazing “in-kind” gift for those qualified 501(c)(3) Nonprofits (especially for those who are utilizing it efficiently). However, times have changed since it’s inception in 2003 and considering the multi-device environment that we live in, Google should consider adapting their Mobile Network as a viable option for Google Grantees. Maybe call it (GrantsMobile)? In this post, I will discuss the reasons why Google should revamp their Grants program Continue....
Google Grants, Marketing, Mobile Advertising, NonProfits, PPC News  , , , ,
Since its inception back in 2007, Facebook Ads has changed the way companies approach their online advertising strategies. Early on, many advertisers have tried and failed with Facebook Ads NOT because they were targeting the wrong audience, but because they did not fully understand the dynamics of this (non-search like) Ad platform. The confusion (still today) is due to the enormous traffic volume of users (which many of them disclosed their likes, interests, age, sex, Continue....
Facebook Ads, PPC News  , , ,
In today’s world, there is rarely a PPC Marketing Strategy that does not include or even toy with the notion of creating either a Facebook Ads or Twitter Ads campaign(s) at some point in the strategy life-cycle. Because of this, marketers are developing and testing different audience segments based on interests, household income, marital status, exercise habits, etc… Frankly, it has changed the landscape of online marketing as we know it. In this post, I Continue....
Facebook Ads, PPC News, PPC Strategy  , ,
Whenever I speak to Nonprofits (which is something I love to do), I always evangelize the importance of leveraging all of the online technology companies which offer “in-kind” services, especially Google Grants. However, for marketers in today’s world, Google Grants is simply not enough. Identifying with potential donors, volunteers and simple awareness has evolved way beyond the search engines and into our Facebook and Twitter feeds as we all crave instant news, gossip and basic Continue....
Google Grants, NonProfits, PPC News  , ,
In 2015, the movie industry reported a record setting $11 + billion in world-wide ticket sales. According to the Fool.com article entitled A 2016 Outlook for the Movie Theater Industry, The U.S. theater industry is controlled by three main companies Cinemark Holdings , Regal Entertainment and AMC Entertainment. However, in the PPC Marketing world, which can sometimes act as a “barometer” of company marketing vision, only one of these industry titans is starting to learn Continue....
PPC Business, PPC Keyword Research, PPC News, PPC Strategy  ,
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