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As someone who has been fortunate enough to be a part both the Startup and Digital Agency world, it pains me to witness the many recurring mistakes that are happening by bringing these two worlds together. The Agency wants the business and the Startup wants the best and smartest people to "grow their baby". It all sounds like a "no-brainer' right? Well, this perfect situation can sometimes be clouded by one of the most bastardized words in the client-agency relationship - Expectations. In this post, I will highlight some of the misconceptions that could, at the very least, help the

Have you ever heard this one? A Financial Planner and PPC Marketer walk into a bar... Probably not. However, the strategy that they would advise their clients on would be quite similar. If there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification...  and a lot of it. Startups typically have very limited advertising budgets so they have to account for every penny they spend. In this article, I will explain the reasons for this diversification as well as how best to execute them on a limited budget.


Setting Realistic Expectations:
As one

Don't get me wrong, Google Grants is an amazing "in-kind" gift for those qualified 501(c)(3) Nonprofits (especially for those who are utilizing it efficiently). However, times have changed since it's inception in 2003 and considering the multi-device environment that we live in, Google should consider adapting their Mobile Network as a viable option for Google Grantees. Maybe call it (GrantsMobile)?

In this post, I will discuss the reasons why Google should revamp their Grants program to be more mobile app friendly.
Nonprofits have been "Going Mobile" for a while
The idea that Nonprofits have become "less savvy" as compared to "For-Profit" organizations is

As Marketers, we sometimes forget that most people simply do not understand the "in the weeds" metrics that we deal with everyday. Our job is to decode this data and plug them into sales projections, future strategies and testing. However, this standard metric decoding is not enough and we need to find a better way to communicate successes and failures that the client can understand. That is why the idea is telling a story is just as important now than it was when we are in Kindergarten and the teacher read us a story in a circle.  In this post,

It's becoming quite apparent that the Startup world is experiencing a slowdown and there appears to be no quick-end in site, unless you scrap everything your doing and start over. According to many articles from very reputable news sites around the web, the common issue at hand is the lack of funding coming from Venture Capital Firms. In addition, due to this shift in funding, Startups are now forced to change their thinking on how to grow their business on a shoe-string budget. In this post, I will discuss the importance of hiring a digital marketing firm that can not

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