Why Online Marketing Without Call Tracking Is A Bad Idea

When I ask prospects or clients if they are tracking phone calls from their website, they often tell me they are not, never thought of it or “I guess we could look at our records from the phone company”. To make things worse, nowadays trying to make sense of attribution and storytelling to the client on performance has become an analytical nightmare. In this post, I will discuss the many benefits of Call Tracking and… read more →